In recent years, the rise of short-form video platforms – notably TikTok, but also Instagram Reels, YouTube Shorts and other vertical video feeds – has not only transformed how we consume content but also how organizations communicate. For public rel...
When Canva acquired the professional design suite Affinity earlier this year, many saw it as a bold step into Adobe’s long-held territory. Now, with the launch of a unified Affinity app and a rebrand that makes the software free for professional use,...
The WCFA invites communications professionals, PR consultants, marketers, and business leaders to a free online masterclass titled ‘#PRDoesMore: How PR Shapes Markets, Movements, and Minds’, taking place on:Date: Thursday, November 20, 2025Time: 2:00...
Early-Bird entries are now open for the Davos Communications Awards 2026! Hosted by the World Communications Forum Association (WCFA), this global competition celebrates the brightest minds and most creative ideas in communications. Open to individua...
The communications landscape is evolving faster than ever before. Artificial intelligence is transforming content creation, audiences are demanding authenticity, and global issues are reshaping the way brands speak to the world. By 2030, the public r...
In today’s interconnected world, organizations are no longer confined by geography. Teams span continents, time zones, and cultures, which opens incredible opportunities but also presents unique challenges for internal communication. Miscommunication...
In today’s digital landscape, public relations is no longer just about managing media coverage or releasing statements. It’s about building genuine, lasting connections between organizations and their audiences. Among the many emerging communication...
In today’s digital world, a company’s reputation is no longer shaped only by its products or services, but by the ideas and values it communicates. Thought leadership has become one of the most powerful tools for organizations that want to strengthen...
The PRovoke Global Summit 2025 is just around the corner, taking place in Chicago, IL from 3-4 November, and we’re excited to share an exclusive opportunity with all WCFA members.As part of our ongoing collaboration with PRovoke Media, WCFA members c...
In today’s fast-paced digital world, social media has become the heartbeat of public relations. Platforms like Instagram, X (formerly Twitter), LinkedIn, and TikTok are not just spaces for storytelling – they’re dynamic ecosystems governed by algorit...