From the Members

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Zsofia Lakatos: I want a relationship!

Article by Zsofia Lakatos, Managing Director at Emerald Public Relations (Hungary) and WCFA Global Advisory Board Member. I was recently judging a prestigious communications competition and was shocked to find that there is still no healthy li...

Roger Darashah: PR and the Curse of the ‘Shiny Object’

Article by Roger Darashah, Partner Director, LatAm Intersect PR.Earned engagement has become more relevant than ever; delivering it is what sets PR apart. As an industry public relations (PR) is maddeningly discrete.  This is partly due to the nature...

Michael Schroeder: The times they are a-changin´

Quote by Michael T. Schroeder, CEO of ORCA Affairs, SECNewgate/Germany, former IPREX Global PresidentSeldom before has there been so much change as there is today. Change has become a fundamental feature of our time. But – is this really something ne...