Public Relations and the Evolution of Political Messaging
In today’s unpredictable political environment, effective public relations goes beyond delivering a message; it involves understanding voter concerns, political climates, and media dynamics. Successful political communication strategies connect with diverse audiences by considering local values and media channels, ensuring messages resonate and foster voter trust. PR plays a crucial role in shaping public perception and navigating complex political campaigns.
Join us at the Davos Communications Summit 2025 for a thought-provoking panel discussion featuring Guntram Kaiser, Founder of KaiserCommunication GmbH, as he explores the evolving role of public relations in political messaging, using the Federal elections to the Bundestag in Germany on 23 February as a case study. This insightful session will take place at the Davos Congress Centre April 11, 2025, at 9:30 CET.
Join us at the Davos Communications Summit 2025 for a thought-provoking panel discussion featuring Guntram Kaiser, Founder of KaiserCommunication GmbH, as he explores the evolving role of public relations in political messaging, using the Federal elections to the Bundestag in Germany on 23 February as a case study. This insightful session will take place at the Davos Congress Centre April 11, 2025, at 9:30 CET.
What to Expect?
In this panel, industry leaders will delve into critical aspects of public relations and its influence on political campaigns, including:
- Characteristics of Effective Political Speeches: Analyzing key traits of successful speeches during election campaigns.
- Engaging Diverse Audiences: Tactics to foster voter trust during elections.
- Managing Public Opinion: Exploring strategies for shaping public perception on economic expansion initiatives.
- Geopolitical PR Adaptation: Understanding how PR strategies need to evolve to resonate across various political contexts globally.
Speaker Introduction
Before working as PR consultant and later CEO in the international PR agency Weber Shandwick for over ten years, Guntram Kaiser completed his Diplomatic Service with focus on Africa. In 2003, he founded his own PR agency KaiserCommunication GmbH which focuses on serving international clients in public relations in Germany as well as international projects. Among his clients are Federal Ministries of Germany (Foreign Office and Economic Development), the Federal Environmental Agency but also private sector companies mostly from Asia. Besides running his company, Guntram is a professor at the ISM Berlin and the Technical University of Berlin, teaching mainly in the fields of PR, Intercultural Communication and Management.
Before working as PR consultant and later CEO in the international PR agency Weber Shandwick for over ten years, Guntram Kaiser completed his Diplomatic Service with focus on Africa. In 2003, he founded his own PR agency KaiserCommunication GmbH which focuses on serving international clients in public relations in Germany as well as international projects. Among his clients are Federal Ministries of Germany (Foreign Office and Economic Development), the Federal Environmental Agency but also private sector companies mostly from Asia. Besides running his company, Guntram is a professor at the ISM Berlin and the Technical University of Berlin, teaching mainly in the fields of PR, Intercultural Communication and Management.
Why Attend?
Attendees will gain valuable insights into crafting effective political messages and navigating public opinion in different geopolitical contexts.
Event Details:
- Panel Discussion 4: Public Relations and the Evolution of Political Messaging
- Date/Time: April 11, 2025, 9:30 CET
- Location: Davos Congress Centre
Reserve your spot today for the Davos Communications Summit 2025!
For details and registration, visit the official event page here.
Stay ahead, stay informed, and see you at the summit!
For details and registration, visit the official event page here.
Stay ahead, stay informed, and see you at the summit!