20:00 PM - 22:00 PM: Welcome Reception
• Location: ….
• Description: Upon arrival in Davos, attendees are invited to join for an evening of networking over welcome drinks.

9:00 AM - 17:10 PM: Conference Day 1
• Location: Davos Congress Centre

9:00 AM - 9:20 AM: REGISTRATION

9:20 AM - 9:25 AM: OPENING WORDS
• Host: Maxim Behar, WCFA President

9:25 AM - 9:30 AM: WELCOME REMARKS
• Speaker: H.E. Philipp Wilhelm, Mayor of Davos (invited)

9:30 AM - 10:00 AM: KEYNOTE SPEECH 1
• Speaker: Paul Holmes, Founder at PRovoke Media (US)
• Topic: TBC

10:00 AM - 10:30 AM: KEYNOTE SPEECH 2
• Speaker: Richard Edelman, President and CEO, Edelman (invited)
• Topic: TBC

10:30 AM - 11:00 AM: KEYNOTE SPEECH 3
• Speaker: David Gallagher, Former President of Omnicom PR Group (invited)
• Topic: TBC

11:00 AM - 11:30 AM: COFFEE BREAK

11:30 AM - 13:00 PM: PANEL DISCUSSION 1

Topic: The Impact of AI on Public Relations
Focus:
• AI Tools in PR: Enhancing efficiency and targeting through data-driven strategies
• Ethical Considerations: Balancing AI use with privacy and transparency
• AI vs Human Expertise: Will AI replace PR professionals, or enhance their capabilities?
• Crisis Management: How AI can predict and mitigate PR crises

Moderator: Stuart Bruce, PR Futurist & Co-Founder at Purposeful Relations
Panelists: Sanjiv Winayak, Senior Client Director/Head of AI at Milk & Honey (UK)

13:00 PM - 14:00 PM: LUNCH BREAK

14:00 PM - 15:30 PM: PANEL DISCUSSION 2

Topic: Future Trends in Public Relations & Digital Marketing
Focus:

• Deregulated Social Media Content: The rise of less-regulated platforms and its impact on misinformation (Meta’s end to fact-checking).
• Influencer Marketing: Shifting focus toward authenticity and meaningful brand partnerships.
• Crisis Communication in a Digital Age: Adapting to fast-moving media and real-time challenges

• Innovation in Public Relations: Latest trends in a global market
• Diversity and Inclusion in PR: Strategies for building equitable communication, adapting to cultural differences and global market

• Women in PR: Growing leadership roles for women in a previously male-dominated industry

Moderator: …
Panelists: Viroslava Novosylna, CEO & Founder at SLOVA PR (Ukraine)

15:30 PM - 17:00 PM: PANEL DISCUSSION 3

Topic: Effective PR Strategies for High-Profile Events
Focus:
• Football Championship Leagues/ Eurovision/ Olympic Games Paris 2024: Main platform for brands’ advertisements and PR campaigns.
• ‘Swiftonomics’: Analyzing Taylor Swift’s tours impact on local economies; effective global strategies and media presence

Moderator: …
Panelists: …

17:00 PM - 17:10 PM: Closing Remarks
• Speaker: Maxim Behar, WCFA President
• Topic: Summarizing Key Takeaways and the Way Forward

Join us for an unforgettable evening of elegance, celebration, and connection! Enjoy a 3-course gourmet dinner in the company of esteemed professionals and innovators in the communications field. And for the first time in person, the highlight of the evening will be the prestigious Award Ceremony of the annual gloabal Davos Communications Awards 2025, where excellence and creativity take center stage.

This special event is open to all – award participants, jury members, and conference attendees of the Davos Communications Summit 2025 are invited to celebrate together.

9:00 AM - 13:10 PM: Conference Day 2
• Location: Davos Congress Centre

9:00 AM - 9:20 AM: REGISTRATION

9:20 AM - 9:30 AM: OPENING WORDS
• Host: Maxim Behar, WCFA President

9:30 AM - 11:00 AM: PANEL DISCUSSION 4

Topic: Public Relations and the Evolution of Political Messaging
Focus:
• Characteristics of effective political speeches in election campaigns.
• Tactics for engaging diverse audiences and fostering voter trust during elections.
• Strategies for managing public opinion on economic expansion initiatives.
• Adapting PR strategies to resonate across different geopolitical contexts.

Moderator: ….
Panelists: 

11:00 AM - 11:30 AM: COFFEE BREAK

11:30 AM - 13:00 PM: PANEL DISCUSSION 5

Topic: Strategic Communication and Crisis Management in the Modern Market
Focus:
• Expanding Global Market Presence: Effective communication strategies for entering new markets
• TikTok Shop, Temu & Shein’s Winning Strategy: How the Chinese fast-fashion brands are conquering the West, emerging as key marketplaces in 2024; PR strategies to bridge the trust gap
• Greenwashing: Analyzing false sustainability claims or misleading practices, sustainability myths (electric vehicles), the impact on brand reputation, best practices for crisis management
• Reputation Crisis in Major Industries: Analysing crisis management practices for oil and gas companies (handling climate change responsibility), airline industry (Boeing’s safety issue), trade (Elon Musk’s support for Trump and its impact on Tesla’s corporate image) 

• Philanthropy in a New Era: Building Reputation and Global Impact through "Esperanza for Life”

Moderator: Catherine Hernandez-Blades, Independent Board Director (US)
Panelists: Theodora von Auersperg, Founder & CEO at ROYAL CONNOISSEUR Media (Austria)

13:30 PM - 14:30 PM: PANEL DISCUSSION 6

Topic: Regionality in PR – Tailoring Communication Strategies to Local Cultural Contexts

Moderator: ….
Panelists: Thabisile Phumo, Executive Vice President Stakeholder Relations at Sibanye-Stillwater (South Africa)

14:30 PM - 15:00 PM: Closing Remarks
• Speaker: Maxim Behar, WCFA President
• Topic: Reflecting on the Summit’s Key Takeaways and Future Direction