Can Public Relations Lead the Change?

The event will highlight the crucial role of public relations in global debates of critical importance. This year's summit will explore how strategic PR can drive policy changes, enhance public awareness, and address pressing issues such as climate change, political stability, and social justice. By bringing together PR professionals, industry leaders, and global influencers, the summit aims to demonstrate how effective communication and PR strategies can lead to significant global transformation.

Maxim Behar

President,
World Communications Forum Association

Davos
Communication
Summit

2025

April 9-11 Davos,
Switzerland

TICKETS

20% Discount
on STANDARD TICKET
for WCFA members

Pay now

You can join WCFA and enjoy
all exclusive member-only benefits HERE

STANDARD

1,350 EUR
Register now
Welcome Cocktail
Conference Day 1
Conference Day 2
Coffee breaks / Lunches

COMPLETE PASS

1,670 EUR
Register now
Welcome Cocktail
Conference Day 1
Conference Day 2
Coffee breaks / Lunches
Gala Dinner

GALA DINNER

320 EUR
Register now
*This ticket option is specifically for those who only wish to attend
the Gala Dinner on 11 April.

Topics

AI Revolution

Participants will gain valuable insights into how artificial intelligence is revolutionizing communication and reshaping various industries.

Modern PR

Mastering online platforms is essential in today's digital age. Attendees will have the opportunity to learn the latest techniques and strategies for effective digital public relations.

Data-driven Insights

In a world inundated with data, understanding how to harness insights for impactful communication strategies is crucial. This session will delve into tailoring communication strategies for maximum impact based on data-driven insights.

Speakers

Program

20:00 PM - 22:00 PM: Welcome Reception
• Location: ….
• Description: Upon arrival in Davos, attendees are invited to join for an evening of networking over welcome drinks.

9:00 AM - 9:20 AM: REGISTRATION

9:20 AM - 9:25 AM: OPENING WORDS
• Host: Maxim Behar, WCFA President

9:25 AM - 9:30 AM: WELCOME REMARKS
• Speaker: H.E. Philipp Wilhelm, Mayor of Davos

9:30 AM - 10:00 AM: KEYNOTE SPEECH 1
• Speaker: Paul Holmes, (US) – Founder & Chair of PRovoke Media
• Topic: …

10:00 AM - 10:30 AM: KEYNOTE SPEECH 2
• Speaker: Matthew Leo Doyle (UK) – political adviser, UK Prime Minister's Director of Communications, Downing Street Director of Communications
• Topic: ..

10:30 AM - 11:00 AM: KEYNOTE SPEECH 3
• Speaker: AnnaMaria DeSalva (US) – Global Chairman, Burson; Former Global Chairman and CEO, Hill & Knowlton
• Topic: ..

11:00 AM - 11:30 AM: COFFEE BREAK

11:30 AM - 13:00 PM: PANEL DISCUSSION 1

Topic: How PR Strategies Shape Political and Economic Landscapes
Focus:
• 2024 United States Presidential Election: Campaign strategies
• Russia-Ukraine War: Combatting propaganda and disinformation, strategies for image recovery
• Israel–Hamas War: Combatting misinformation, strategies for image recovery, insights on the information war on social media
• 2024 European Parliament Election: Effective voting campaign by EU Parliament
• BRICS+ Economic Independence: Effective communication strategies for expansion

Moderator: ….
Panelists: …

13:00 PM - 14:00 PM: LUNCH BREAK

14:00 PM - 15:30 PM: PANEL DISCUSSION 2

Topic: Strategic Communication and Crisis Management in the Modern Market
Focus:
• Expanding Global Market Presence: Effective communication strategies for entering new markets
• TikTok Shop, Temu & Shein’s Winning Strategy: How the Chinese fast-fashion brands are conquering the West, emerging as key marketplaces in 2024; PR strategies to bridge the trust gap
• Greenwashing: Analyzing false sustainability claims or misleading practices, sustainability myths (electric vehicles), the impact on brand reputation, best practices for crisis management
• Reputation Crisis in Major Industries: Analysing crisis management practices for oil and gas companies (handling climate change responsibility), airline industry (Boeing’s safety issue), trade (Elon Musk’s support for Trump and its impact on Tesla’s corporate image)

Moderator: ….
Panelists: …

15:30 PM - 17:00 PM: PANEL DISCUSSION 3

Topic: Effective PR Strategies for High-Profile Events
Focus:
• Football Championship Leagues/ UEFA European Football Championship 2024: Managing fan engagement and international media
• Eurovision 2024: Handling diverse audiences and cultural sensitivity
• Olympic Games Paris 2024: Coordinating global media coverage and crisis management
• Cannes Lions International Festival of Creativity: Showcasing creativity and innovation in PR
• LGBTQ+ Events: Navigating family supporters and political dynamics
• ‘Swiftonomics’: Analyzing Taylor Swift’s tours impact on local economies; effective global strategies and media presence

Moderator: ….
Panelists: …

17:00 PM - 17:10 PM: Closing Remarks
• Speaker: Maxim Behar, WCFA President
• Topic: Summarizing Key Takeaways and the Way Forward


GALA DINNER
19:00 PM - 22:00 PM: Gala Dinner
• Location: ….
• Description: Attendees are invited to join for an evening of networking over a 3-course special dinner.

9:00 AM - 9:20 AM: REGISTRATION

9:20 AM - 9:30 AM: OPENING WORDS
• Host: Maxim Behar, WCFA President

9:30 AM - 11:00 AM: PANEL DISCUSSION 4

Topic: The Impact of AI on Public Relations
Focus:
• AI Tools in PR: Enhancing efficiency and targeting through data-driven strategies
• Ethical Considerations: Balancing AI use with privacy and transparency
• AI vs Human Expertise: Will AI replace PR professionals, or enhance their capabilities?
• Crisis Management: How AI can predict and mitigate PR crises

Moderator: ….
Panelists: …

11:00 AM - 11:30 AM: COFFEE BREAK

11:30 AM - 13:00 PM: PANEL DISCUSSION 5

Topic: Future Trends in Public Relations
Focus:
• Influencer Marketing Evolution: The shifting landscape of partnerships and authenticity
• Crisis Communication in a Digital Age: Adapting to fast-paced media cycles
• Diversity and Inclusion in PR: Strategies for building equitable communication
• Global PR Trends: Adapting to cultural differences and global markets

Moderator: ….
Panelists: …

13:00 PM - 14:00 PM: LUNCH BREAK

14:00 PM - 15:30 PM: PANEL DISCUSSION 6

Topic: …
Focus:

Moderator: ….
Panelists: …

15:30 PM - 17:00 PM: PANEL DISCUSSION 7

Topic: …
Focus:

Moderator: ….
Panelists: …

17:00 PM - 17:10 PM: Closing Remarks
• Speaker: Maxim Behar, WCFA President
• Topic: Reflecting on the Summit’s Insights and Future Directions

SPONSORSHIP

Elevate your brand to new heights by becoming a sponsor at the Davos Communications Summit 2025! As a sponsor, you'll have the opportunity to showcase your company to a highly influential audience of industry leaders, innovators, and decision-makers in the dynamic field of communication globally. With sponsorship packages designed to suit your unique marketing objectives, you'll gain valuable exposure and make a lasting impression.

PLATINUM – 7,000 EUR

  • Company logo on all marketing materials and website.
  • Social media exposure on WCFA channels: Facebook, LinkedIn, Instagram.
  • Official WCFA Certificate for appreciation.
  • Recognition in the event program and from the podium during the opening.
  • Inclusion of company name as a sponsor in press releases.
  • Placement of a company banner in the conference hall.
  • Feature promotional materials in event gift bags.
  • 2 complimentary COMPLETE PASSES
  • Presenting promotional company video (max 5 min. long) during breaks.
  • Placement of promotional leaflets on guest chairs.
  • Opportunity to join the program as a speaker.
  • 10-min presentation during the program.

GOLD – 5,000 EUR

  • Company logo on all marketing materials and website.
  • Social media exposure on WCFA channels: Facebook, LinkedIn, Instagram.
  • Official WCFA Certificate for appreciation.
  • Recognition in the event program and from the podium during the opening.
  • Inclusion of company name as a sponsor in press releases.
  • Placement of a company banner in the conference hall.
  • Feature promotional materials in event gift bags.
  • 1 complimentary COMPLETE PASS
  • Presenting promotional company video (max 5 min. long) during breaks.

SILVER – 2,000 EUR

  • Company logo on all marketing materials and website.
  • Social media exposure on WCFA channels: Facebook, LinkedIn, Instagram.
  • Official WCFA Certificate for appreciation.
  • Recognition in the event program and from the podium during the opening.
  • Inclusion of company name as a sponsor in press releases.
  • 1 complimentary STANDARD PASS

RECOMMENDATIONS

Whether you prefer luxurious accommodations or convenient transportation options, our recommendations aim to enhance your overall experience at the Davos Communications Summit 2024.

Book early to secure your preferred accommodation and transportation arrangements and make the most of your time in Davos!

Hotels

Located in close proximity to the summit venue, these hotels offer modern amenities and comfortable accommodations, making it an ideal choice for summit attendees.

Hilton Garden Inn Davos
Hilton Garden Inn Davos
Hotel Vereina
Hotel Vereina
Hotel Waldhuus
Hotel Waldhuus
Alpine Inn Davos
Alpine Inn Davos
Hotel Edelweiss
Hotel Edelweiss
Hotel Parsenn
Hotel Parsenn
Hotel Concordia
Hotel Concordia

Transportation

Zurich Airport Transfer: For seamless airport transfers to Davos, we recommend booking a private car service or taking advantage of the efficient train connections from Zurich Airport to Davos Platz.

RENT-A-CAR

(*per day – 50-450 EUR)
- AVIS
- SIXT

TAXI (1-6 ppl)

(*one-way – 350-500 EUR)
- airportstaxitransfers.com

ECONOMY VAN (7 ppl)

(*one-way – 420 -780 EUR)
- connectotransfers.com

MINIBUS (15 ppl)

(*one-way ZRH – 820-915 EUR)
- connectotransfers.com

TRAIN

(*one way – 40-50 EUR) - www.thetrainline.com

Explore Davos

BY WALKING:

Davos is easily explored on foot, with a compact layout allowing quick access to various destinations within a 45-minute walk from end to end.

BY TAXI:

Taxis are available for direct transportation, with fares typically ranging from 12-15 CHF during the day and doubling at night.

BY BUS:

Davos features a convenient bus system connecting Davos-Dorf to Davos-Platz, with frequent stops near hotels and restaurants. Buses also offer routes to nearby Klosters, operating every 10 minutes in winter and every 20 minutes in summer. Guests with a valid guest card from Davos accommodations ride free; otherwise, a single ride costs around 3.5 CHF

BY TRAIN:

Davos is served by two main train stations, Davos Dorf and Davos Platz, along with additional stops like Davos Monstein, Davos Glaris, Davos Frauenkirch, Davos Wolfgang, and Davos Laret. Guests can choose the most suitable station based on their accommodation location.

PARTNERS