The Impact of AI on Public Relations: How AI is revolutionizing communication strategies

In an age where artificial intelligence is transforming the way businesses communicate, strategic leadership in AI-powered PR is crucial. Sanjiv Winayak, Senior Client Director and Head of AI at Milk & Honey, will share his cutting-edge insights at the Davos Communications Summit 2025 during Panel Discussion 1 on the topic: The Impact of AI on Public Relations, happening in Davos Congress Center on April 10 at 11:30 am CET.
Having spoken at prominent international conferences, including the ICCO Global Summit 2023 and the PRCA UK Conference & Public Affairs Conference 2024, Sanjiv is a recognized thought leader in AI-driven PR. He will bring valuable perspectives on how to leverage AI while maintaining transparency and ethics in communication, helping attendees stay ahead in an ever-changing landscape.
A UCL graduate in Astrophysics and Philosophy with a Мaster’s degree, Sanjiv Winayak initially built his career in fashion, beauty, and lifestyle, collaborating with brands such as Teva, Moon Boot, and Tretorn. However, since joining Milk & Honey, Sanjiv has shifted his focus to technology and Аrtificial Intelligence, now leading the AI division. His work centers on hybrid human/AI technology adoption, optimizing agency offerings while advancing client goals and ensuring the responsible and ethical use of AI in communications.
Having spoken at prominent international conferences, including the ICCO Global Summit 2023 and the PRCA UK Conference & Public Affairs Conference 2024, Sanjiv is a recognized thought leader in AI-driven PR. He will bring valuable perspectives on how to leverage AI while maintaining transparency and ethics in communication, helping attendees stay ahead in an ever-changing landscape.
A UCL graduate in Astrophysics and Philosophy with a Мaster’s degree, Sanjiv Winayak initially built his career in fashion, beauty, and lifestyle, collaborating with brands such as Teva, Moon Boot, and Tretorn. However, since joining Milk & Honey, Sanjiv has shifted his focus to technology and Аrtificial Intelligence, now leading the AI division. His work centers on hybrid human/AI technology adoption, optimizing agency offerings while advancing client goals and ensuring the responsible and ethical use of AI in communications.
The ‘The Impact of AI on Public Relations’ panel will touch upon the following key topics:
- How AI is revolutionizing PR and communication strategies in a rapidly evolving world.
- The importance of responsible AI use in maintaining ethical communication practices.
- How hybrid human/AI models can help agencies deliver more efficient and impactful PR campaigns.
- Thе intersection of AI, transparency, and ethics in modern PR practices.
- The role of AI in shaping public discourse and advancing brand narratives globally.
Why Attend?
Attendees will gain actionable insights into how AI is reshaping PR practices, from improving campaign efficiency to navigating the ethical challenges AI presents.
Event Details
- Panel Discussion 1 - Topic: The Impact of AI on Public Relations
- Date/Time: April 10, 2025, 11:30 am CET
- Location: Davos Congress Center
- Standard Pass: Non-Members: 850 EUR / WCFA Members: 700 EUR
Complete Pass: Non-Members: 980 EUR / WCFA Members: 880 EUR
Gala Dinner & Awards Ceremony: 250 EUR
Register now to secure your spot and dive deep into the future of AI in PR, ethics, and technology-driven communication strategies.
For more information and to register, visit the official event page here.