Welcome to the Davos Communications Summit 2024 – your gateway to the future of communication. In today's fast-paced world, effective communication is more crucial than ever. This summit brings together industry leaders and innovators in Davos, Switzerland, to explore the latest trends and strategies shaping the communication landscape.

Join us for an engaging and enlightening experience as we navigate the evolving world of communication together!

Maxim Behar

President,
World Communications Forum Association

Davos
Communication
Summit

2024

NEW DATE: June 12 | 2 pm CET
online

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Topics

AI Revolution

Participants will gain valuable insights into how artificial intelligence is revolutionizing communication and reshaping various industries.

Modern PR

Mastering online platforms is essential in today's digital age. Attendees will have the opportunity to learn the latest techniques and strategies for effective digital public relations.

Data-driven Insights

In a world inundated with data, understanding how to harness insights for impactful communication strategies is crucial. This session will delve into tailoring communication strategies for maximum impact based on data-driven insights.

Speakers

Maxim Behar

Maxim Behar

WCFA President; CEO, M3 Communications Group, Inc.

Bulgaria
Paul Holmes

Paul Holmes

Founder & Chair, PRovoke Media

United States
Stuart Bruce

Stuart Bruce

Co-founder, Purposeful Relations

United Kingdom
Raina Lazarova

Raina Lazarova

Co-Founder & COO, Ruepoint; AMEC Board Member

United Kingdom
Laura Baxter

Laura Baxter

Founder, The Voice for Leadership

Germany
Jared Meade

Jared Meade

Senior Public Relations Strategist; Faculty Lecturer, Eastern Michigan University

United States
Mai Anh Le

Mai Anh Le

Regional Country Manager, Global PR Hub

Vietnam
Mary Beth West

Mary Beth West

Senior Strategist, Fletcher Marketing PR

United States
Imogen Osborne

Imogen Osborne

Communications Specialist; Owner, The Pulse Business

United Kingdom
Dr. Clarissa Muir

Dr. Clarissa Muir

Lecturer and Researcher, Department of Strategic Communication, University of Johannesburg; Branding Specialist

South Africa
Dr. Shannon Bowen

Dr. Shannon Bowen

Professor, Artificial Intelligence Institute, University of South Carolina, Global Strategic Communication Consortium

United States
Catherine Fisette

Catherine Fisette

Communications Consultant; Founder, Les Incorrigibles

Canada
Dr. Craig Fleisher

Dr. Craig Fleisher

Professor, Course Director, Medical College of Wisconsin

United States
Thabisile Phumo

Thabisile Phumo

Executive VP & Head of Stakeholder Relations, Sibanye-Stillwater; PRISA Former President

South Africa
Darryl Sparey

Darryl Sparey

Co-founder & Managing Director, Hard Numbers

United Kingdom
Claire Simpson

Claire Simpson

Head of Growth, Hard Numbers

United Kingdom
Tim Bailey

Tim Bailey

Co-founder and Digital Futurist, Purposeful Relations

United Kingdom
Bart Verhulst

Bart Verhulst

Co-founder of Presspage and partner of nuwacom

Netherlands
Mykolas Katkus

Mykolas Katkus

Partner, Fabula Rud Pedersen Group; Co-Founder, Repsense

Lithuania

Program

Davos Communications Summit 2024

Date: Wednesday, June 12
Time: 2 pm CET /*Check your local time here./
Location: Zoom - https://zoom.us/j/6252668357

PROGRAM

14.00 – 14:05 CET OPENING REMARKS

  • Maxim Behar, President of World Communications Forum Association

14:05 – 14:20 CET KEYNOTE ADDRESS | AI Revolution

  • Paul Holmes – Founder & Chair, PRovoke Media (United States)

    Topic: Artificial Intelligence (AI) and New Trends in Public Relations in 2024

14:20 – 15:00 CET PANEL 1 |AI-Driven PR Strategies and Best Practices

Discussion Points:

  • Implementation of AI in PR campaign design and execution

  • Cutting-edge platforms and advancements in AI technology and their potential impact on communication

  • Benefits and challenges of AI integration in PR workflows

  • Successful case studies of AI-driven PR strategies

Moderator: Mykolas Katkus (Lithuania) - Partner, Fabula Rud Pedersen Group; Co-Founder, Repsense

Speakers: 

  • Jared Meade (USA) – Senior Public Relations Strategist 

  • Bart Verhulst (Netherlands) – Co-founder of Presspage and partner of nuwacom

  • Tim Bailey (UK) – Co-founder and Digital Futurist, Purposeful Relations

  • Claire Simpson (UK) – Head of Growth, Hard Numbers 

15:00 – 15:30 CET PANEL 2 | Modern PR in the Digital Age

Discussion Points:

  • The role of social media and digital platforms in PR today and in the future

  • Latest techniques for effective online reputation management

  • Tips for audience engagement and brand building in the digital space

  • Crisis management in the digital age: real-time responses and strategies

  • Utilizing data analytics for targeted PR campaigns

Moderator: Stuart Bruce (UK) – Co-Founder, Purposeful Relations; PR Futurist

Speakers:

  • Mai Anh Le (Vietnam) – Regional Country Manager, Global PR Hub 

  • Laura Baxter (Germany) – Founder, The Voice of Leadership 

  • Mary Beth West (USA) – Senior Strategist, Fletcher Marketing PR

  • Imogen Osborne (UK) – Owner, The Pulse Business 

  • Dr. Clarissa Muir (South Africa) – Lecturer and Researcher, Department of Strategic Communication, University of Johannesburg; Branding Specialist 

  • Darryl Sparey (United Kingdom) – Co-founder & Managing Director, Hard Numbers 

15:30 – 16:00 CET PANEL 3 |Ethics, Transparency, and Data-Driven Insights in Public Relations

Discussion Points:

  • Importance of data-driven insights in communication strategies 

  • Ethical considerations in PR practices, including AI usage

  • Ensuring transparency and accountability in communications

  • Building and maintaining public trust through ethical PR strategies

Moderator: Thabisile Phumo (South Africa) – Executive VP & Head of Stakeholder Relations, Sibanye-Stillwater; PRISA Former President

Speakers:

  • Raina Lazarova (UK) – Co-Founder & COO of Ruepoint; AMEC Board Member 

  • Dr. Shannon Bowen (USA) – Professor, Artificial Intelligence Institute, University of South Carolina, Global Strategic Communication Consortium

  • Catherine Fisette (Canada) – Founder of Les Incorrigibles 

  • Dr. Craig Fleisher (USA) – Professor, Course Director, Medical College of Wisconsin 

16:00 – 16:05 CET CLOSING REMARKS

  • Maxim Behar, President of World Communications Forum Association

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SPONSORSHIP

Elevate your brand to new heights by becoming a sponsor at the Davos Communications Summit 2024! As a sponsor, you'll have the opportunity to showcase your company to a highly influential audience of industry leaders, innovators, and decision-makers in the dynamic field of communication globally. With sponsorship packages designed to suit your unique marketing objectives, you'll gain valuable exposure and make a lasting impression.

PLATINUM – 7,000 EUR

  • Company logo on all marketing materials and website.
  • Social media exposure on WCFA channels: Facebook, LinkedIn, Instagram.
  • Official WCFA Certificate for appreciation.
  • Recognition in the event program and from the podium during the opening.
  • Inclusion of company name as a sponsor in press releases.
  • Placement of a company banner in the conference hall.
  • Feature promotional materials in event gift bags.
  • 2 complimentary COMPLETE PASSES
  • Presenting promotional company video (max 5 min. long) during breaks.
  • Placement of promotional leaflets on guest chairs.
  • Opportunity to join the program as a speaker.
  • 10-min presentation during the program.

GOLD – 5,000 EUR

  • Company logo on all marketing materials and website.
  • Social media exposure on WCFA channels: Facebook, LinkedIn, Instagram.
  • Official WCFA Certificate for appreciation.
  • Recognition in the event program and from the podium during the opening.
  • Inclusion of company name as a sponsor in press releases.
  • Placement of a company banner in the conference hall.
  • Feature promotional materials in event gift bags.
  • 1 complimentary COMPLETE PASS
  • Presenting promotional company video (max 5 min. long) during breaks.

SILVER – 2,000 EUR

  • Company logo on all marketing materials and website.
  • Social media exposure on WCFA channels: Facebook, LinkedIn, Instagram.
  • Official WCFA Certificate for appreciation.
  • Recognition in the event program and from the podium during the opening.
  • Inclusion of company name as a sponsor in press releases.
  • 1 complimentary STANDARD PASS

PARTNERS