In today’s fast-paced digital landscape, mastering modern public relations is more crucial than ever. Mary Beth West, a Senior Strategist at Fletcher Marketing PR, will offer her expert insights during the Davos Communications Summit 2024, which will be held online on June 12, at 2 pm CET.

Mary Beth West, a highly regarded PR strategist with a wealth of experience, will be a key speaker in the panel discussion titled “Modern PR in the Digital Age”. This panel promises to explore the evolving role of social media and digital platforms in shaping effective public relations strategies.

West will share her knowledge on several critical aspects of digital PR, including:

• The role of social media and digital platforms in PR today and in the future.
• The latest techniques for effective online reputation management.
• Tips for audience engagement and brand building in the digital space.
• Crisis management in the digital age, focusing on real-time responses and strategies.
• Utilizing data analytics for targeted PR campaigns.

Why Attend?

Mary Beth West’s extensive experience and strategic insights make her a thought leader in the PR industry. Attendees will benefit from her practical tips and innovative approaches to navigating the complexities of digital PR. Her expertise will help professionals enhance their skills in managing online reputations, engaging with audiences, and building robust digital brand strategies.

She has served as a Senior Strategist for Fletcher Marketing PR in the United States since 2018 and has worked in the PR industry for nearly 30 years. Her career focuses on advising leaders in matters of communication strategy, well-aligned policy development, pre- and post-crisis business continuity, and brand reputation. Mary Beth’s commentary has been included in The Wall Street Journal, Harvard Business Review, the USA Today Network, Business Insider, PRweek, PR News, Strategic, and other business publications. For two years (2021 and 2022), she was listed by global media analytics firm Commetric as one of the world’s top Twitter Influencers on the topic of public relations measurement. She also serves of ICCO Board Member and WCFA Executive Committee Member.  

Event Details

• Date/Time: June 12, 2024, 2 pm CET
• Location: Zoom
• Fee: 45 EUR (non-members), 10 EUR (students), Free (WCFA members)

Register now to secure your spot and be part of a transformative discussion on the future of PR in the digital age.

For more information and to register, visit the official event page here. 

Stay connected, stay innovative, and see you at the summit!