he thought leader in the realm of global media intelligence Raina Lazarova led one of the PR Masterclasses, hosted by the World Communications Forum Association. The Masterclass took place on November 7, 2023 on Zoom.
Raina is currently serving as the Co-Founder & COO of Ruepoint and a Board Member of the international Association of Measurement and Evaluation of Communication (AMEC). She gave her 15-years expertise on the theme "Mastering Value Metrics For Lasting Brand Success", elevating the participants' PR game and embrace the power of data-driven strategies.
During the course the attendees learned how to:
- make an impact on your target audience
- contribute to your business growth
- set the right objectives and accurately track your PR strategy performance
- understand the worth of your PR activities
- differentiate vanity and value metrics for driving long-term success