Expertise

Kateryna Doroshevska is a seasoned communications and PR expert with over 15 years of experience. She has collaborated with prominent organizations and has successfully published clients in major media outlets. Moreover, she has experience as a lecturer at institutions like Alfred Nobel University and Google educational programs. Kateryna is also a lecturer in UNDP projects and a guest lecturer in the Fundamentals of Entrepreneurship course at Alfred Nobel University. As an outstanding presenter, the main topics she covers:

• How does the owner's personal brand help to develop a business
• PR tips and tricks to promote a business globally
• How to build authentic personal brands for company leaders
• How to build trust in a business through the owner's personal brand
• How can women grow their businesses or social projects through personal branding

Biography

Kateryna Doroshevska is the founder of the PR agency BECOME and the non-profit project UA business Global. She has dedicated her career to helping business leaders and top managers build trust and recognition both in Ukraine and globally. In 2023, she led a team that developed 33 personal branding strategies for company founders and executives, with five of these strategies being recognized on the Forbes 2023 list. Beyond her professional achievements, Kateryna is committed to giving back to the community as she dedicates 100 hours per year to pro bono consulting for small and micro businesses.