Expertise

Zsofia Lakatos is an internationally acknowledged CSR-expert. Her book "Corporate Social Performance in Emerging Markets" was published in 2013 in London. The same year she was named the first Professional Ambassador of Sustainability in Hungary. In 2017 she was named Vice-President of the Club of Budapest Global Executive Council. In 2021 she became Board Member of Clean Air Action Group.

Her work covers the following topics:

• Reputation management
• Brand building in the 21st century
• Sustainability
• Crisis management
• Communicating in CEE (one region, very different nations)

Biography

Zsofia Lakatos is Member Emeritus and former President of the Hungarian Public Relations Association and member of the WCFA Global Advisory Board. Zsófia is a top crisis management and sustainability expert in Hungary, a frequent lecturer on the topic and owner of Valsag 112, Business Sustainability Program and Smaragd Akademia. Starting her career in journalism, she switched to Public Relations in 2000, serving as Director of Capital Communications and later as Managing Director of Hill+Knowlton Strategies. In 2015 she founded her own agency, Emerald PR, an affiliate of BCW in Hungary. She became Vice-President of the Club of Budapest Global Executive Council. She has a degree in Public Relations from Budapest Business School and an MBA in Management from the Budapest University of Technology and Economics.