The US-based PRophet joined the World Communications Forum Association as a Corporate Member to further develop the PR community and influence new digital and data-driven perspectives.

PRophet is the industry’s first A.I.-driven DaaS platform built by and for PR professionals to better predict future media interest, sentiment, and spread. Frustrated by the lack of data-driven earned media “intelligence” tools available to PR professionals, Aaron Kwittken created PRophet, using AI to bring science to the art of communications and make PR people more performative.

As a product within the Stagwell Marketing Cloud proprietary suite of SaaS and DaaS tools for in-house marketers, and through partnerships with PeakMetrics and Podchaser, PRophet is quickly becoming a leading PR DaaS (data-as-a-service) platform. Leveraging natural language processing and machine learning, brands, agencies, and freelancers can more effectively target and successfully pitch to journalists around the world.

Aaron is a highly acclaimed marketing and communications thought leader and founder of global PR agency KWT Global. In partnership with Mark Penn, political strategist, former Microsoft executive and founder and CEO of Stagwell Global, Aaron founded PRophet in 2020.

To become a WCFA member, please click here.