Davos Online Communications Summit 2022 turned into a real benchmark for the PR professionals all over the world. It gathered over 100 leading experts in the industry and offered underpinning post-pandemic concepts for the future of public communications. The Summit, traditionally organized by the WCFA, was entitled “The New PR World: Look ahead. Re-think. Change. Succeed.”.

WCFA launched the event with the objective to address the major challenges facing the post-pandemic world and how the Public Relations industry contributes to the recovery in all sectors, following contemporary methods and key digital tools of the future.

Among the main participants were PRCA Director General and ICCO Chief Executive Francis Ingham,  Sherlock Communication Managing Partner Alasdair Townsend,  Global PR Hub Regional Country Manager Mai Anh Le, Purposeful Relations Co-founder Stuart Bruce, Genetikomm Consultancy Co-Founder Eva Snijders, Alexander PR Group Managing Director Marie Alexander, National Public Relations Senior Consultant Rosanne Bourque, KWT Global and Prophet Founder Aaron Kwittken, Sibanye-Stillwater Senior VP Thabisile Phumo, Cision Sales Director - Emerging Markets Vlad Bazikalov and other prominent representatives of influential PR organizations and global companies.

“The event was a remarkable opportunity for industry leaders to connect and share significant insights. WCFA has been instrumental in supporting and developing the PR industry, so we know how important peer collaboration and idea exchange is in this fast-changing sector. We were excited to bring together such outstanding professionals and launch this event for sharing to better prepare us all for the future of communications," said Maxim Behar, the President and one of the Founders of WCFA.

Partners of The Summit were PR Newswire – a part of Cision Group Ltd. and O'Dwyer's Public Relations News.

The President Maxim Behar also announced the Association’s upcoming project – the first WCFA PR Master Classes, managed by Zofia Bugajna, Founding Partner at SEC Newgate CEE.