As technology continues to evolve and consumer behaviors shift, the ways in which brands communicate and connect with audiences are transforming. In 2025, public relations and digital marketing will increasingly focus on building authentic, meaningful connections through strategic influencer partnerships and a deeper commitment to diversity and inclusion. Brands will also need to navigate the challenges of real-time crisis management, leveraging fast-moving media while maintaining transparency and trust in an evolving digital landscape.

Join the Davos Communications Summit 2025 for an engaging panel discussion around the future of PR & Digital, featuring Viroslava Novosylna, CEO and Founder of SLOVA PR, as she explores the dynamic trends happening in the communications field. This insightful session will take place at the Davos Congress Centre on April 10, 2025, at 2:00 PM CET.

What to Expect?
This discussion examines key trends shaping the future of PR, including the following focus areas:

• Deregulated Social Media Content: Examining the rise of less-regulated platforms and their impact on misinformation.
• Influencer Marketing: Shifting focus toward authenticity and meaningful brand partnerships.
• Crisis Communication in a Digital Age: Adapting to fast-moving media and real-time challenges.
• Innovation in Public Relations: Exploring the latest trends in a global market.
• Diversity and Inclusion in PR: Strategies for building equitable communication and adapting to cultural differences in a global market.
• Women in PR: Highlighting the growing leadership roles for women.

Speaker Introduction
Viroslava Novosylna brings a deep well of knowledge and experience to the conversation. ion. As the founder of SLOVA PR, she has played a crucial role in helping companies expand into international markets, particularly guiding Ukrainian IT firms in adapting their PR strategies for global audiences.

Beyond her leadership at SLOVA PR, Viroslava co-founded Wtech, an international non-profit dedicated to supporting women in technology, emphasizing her dedication to diversity and inclusion. She is also a co-founder of the Ukrainian PR Army, an initiative focused on combating misinformation and ensuring accurate communication during crises. Additionally, her role as a mentor at TechStars Paris has allowed her to assist startups in crafting compelling communication strategies for competitive markets.

Why Attend?

Attendees will walk away with valuable insights on the evolving PR landscape, gaining practical takeaways relevant to both seasoned professionals and newcomers looking to stay ahead in the industry.

Event Details

• Panel Discussion: Future Trends in Public Relations & Digital Marketing
• Date/Time: April 10, 2025, 2:00 PM CET
• Location: Davos Congress Centre

Seize this chance to connect with industry leaders and gain cutting-edge insights. Reserve your spot today for the Davos Communications Summit 2025!

For details and registration, visit the official event page here.

Stay ahead, stay engaged, and see you at the summit!