• Culture as a key input in the communication mix – integrating cultural elements into communication strategies.
• How cultural context can enhance the efficacy of communication –how understanding local traditions, languages, and norms allows communicators to tailor their messages in a way that increases engagement and comprehension.
• Ways of decoding global messaging to be culturally inclusive and relevant - examine the importance of modifying global campaigns to reflect local beliefs, practices, and language.

Speaker Introduction

Thabisile Phumo is an esteemed public relations and communication specialist with 28 years of experience across both the public and corporate sectors. A PRISA Fellow, Thabisile is highly regarded for her expertise in strategic communication and stakeholder relations. She is the Executive Vice President and Head of Stakeholder Relations at Sibanye-Stillwater, one of the world’s largest mining companies, where she oversees complex communication and stakeholder engagement strategies.

Thabisile has an impressive track record, having served in senior roles at prestigious organizations such as the University of South Africa, the United Nations High Commissioner for Refugees, the Commission for Gender Equality, and Anglo American Platinum Limited.

Why Attend?

Attending this event offers a unique opportunity to gain insights from Thabisile Phumo, an expert in public relations, who will share her extensive knowledge on crafting communication strategies that are culturally relevant, ensuring your messages resonate effectively with diverse audiences.

Event Details:

• Panel Discussion 6 - Topic: ‘The role of culture in enhancing communication in Africa’
• Date/Time: April 11, 2025, 13:30 pm CET
• Location: Davos Congress Center