3 Iconic Valentine's Day Collaborations in 2025
Valentine's Day in 2025 is bringing some of the most exciting and unexpected collaborations to the forefront. From dating apps to global brands, these iconic partnerships are redefining the way we celebrate love and creativity. Here are three standout collaborations that are making this Valentine's Day one to remember:
- Rare Beauty X LolaVie – On February 5, 2025, Selena Gomez and Jennifer Aniston hosted a one-of-a-kind Galentine’s Day event at the San Vicente Bungalows in Los Angeles, putting the spotlight on their beauty brands, Rare Beauty and LolaVie. This exclusive gathering provided a sneak peek of Rare Beauty’s upcoming Soft Pinch Matte Bouncy Blush, set to launch in late March, alongside LolaVie’s new Peptide Plumping Volume Spray, designed to boost volume and protect hair. By showcasing their latest innovations in such an intimate setting, this collaboration brilliantly combines the power of product launches with authentic brand storytelling.
- OkCupid X La Colombe – In a unique twist on the traditional Valentine’s Day celebration, OkCupid has teamed up with La Colombe Coffee Roasters to launch Love Over Lattes – a series of singles coffee happy hours designed to spark connections over great coffee. Their collaboration is a brilliant marketing move that blends coffee and dating in a way that resonates with their target audience. With 84% of OkCupid users loving coffee dates, this event taps into a real passion, offering singles a chance to connect over coffee at La Colombe cafés in New York City, Chicago, and Philadelphia. It’s a smart way to leverage OkCupid’s large user base and La Colombe’s reputation for quality coffee, all while offering a fun, unique way for singles to mingle. Love Over Lattes shows just how effective a collaboration can be when it aligns with consumer interests, making it a win for both brands and participants.
- Bath & Body Works x Sweethearts – Bath & Body Works’ collaboration with Spangler Candy, the makers of Sweethearts, brings a nostalgic twist to Valentine’s Day with a limited-edition collection of 20 candy-inspired products. From candles to hand soaps and body care, the collection features playful packaging and sweet scents like 4Ever Sweet, blending berries, powdered sugar, and candied grapes—perfectly evoking childhood Valentine’s treats. Released on January 13, 2025, the collection offered an early preview through the Bath & Body Works mobile app, building excitement and boosting customer engagement. This partnership effectively taps into the emotional connection with Sweethearts candies, while diversifying Bath & Body Works’ product line and enhancing the shopping experience. It’s a marketing move that combines nostalgia with fresh appeal, making the collection a must-have for Valentine’s Day.
These collaborations are a prime example of how strategic partnerships can create excitement, deepen brand loyalty, and drive consumer engagement, all while keeping the brands on top of everyone’s minds.