The World Communications Forum Association is thrilled to introduce the addition of four outstanding PR experts as new Individual Members. Their diverse backgrounds and wealth of experience promise to bring fresh perspectives to the realm of communications, poised to make significant contributions to the growth and development of the industry. We warmly welcome these talented professionals and look forward to the innovative ideas and impactful insights they will bring to our community.

Ani Khachatryan (Armenia) – Ani is a communication expert with 7+ years’ experience in public diplomacy, media outreach, strategic communication and international affairs. With her solid expertise and academic background in the field of diplomacy, she has been working for the European Union's public diplomacy and strategic communication program in the Eastern Neighborhood for years. Besides, Ani has vast experience of working in the field of public service media, and currently holds the position of the PR and Communications Officer of the Council of Public Broadcasters of Armenia. At the same time, as a freelance expert she supports the communication and visibility of the EU Delegation to Armenia through the EU-funded "Support to CEPA Monitoring, Implementation and Communication" project.

Emily Zarecki (United States) – Emily is a seasoned communications expert with 25 years of experience in global public relations, brand strategy, and digital media. She currently leads Clarion Communications, focusing on strategic communication, media relations, copy writing, and thought leadership. Her career spans global Fortune 500 and Fortune 1000 companies, nonprofit, and agency settings. Recognized for her strategic communications and leadership, she has an extensive background in global corporate, regional non-profit and agency settings, and in culture building and aligning employees with business goals and strategy.

Mike Southon (UK) – Mike Southon holds the esteemed position of Editor-at-Large at the London Business Journal, London’s No 1. publication for news, features and commentary. With a remarkable entrepreneurial career spanning over four decades, Mike has imparted his vast knowledge through 11-week modules in Entrepreneurship and Marketing Strategy at Bayes (formerly Cass) Business School from 2019 to 2022. During this period, he conducted over 200 6-person tutorials each semester and offered personalized mentoring to hundreds of students. His extensive experience and dedication to sharing his expertise have made a significant impact on the academic and professional growth of many.

Najmeh Kamyabi (Iran) – Najmeh Kamyabi holds the eminent position of Senior Expert in Media Management. She is a highly experienced media management professional with over 18 years of expertise in public relations, content creation, and journalism. With a remarkable career which includes 13 years in radio and television as a writer, producer, and editor, 5 years as a reporter and page editor in written publications and 5 years in public relations for ZISCO-MIDHCO, some of her leading skills are content production for virtual platforms, scriptwriting, and documenting.

To become a WCFA member, click here.