The PRethics Masterclass “Building a ‘Speak Up’ Culture in PR” wrapped up successfully on September 10, empowering PR professionals to tackle rising misconduct in organizations. Led by ethics advocate Mary Beth West, APR, FPRCA, the virtual event provided actionable strategies to promote transparency, resist disinformation, and support ethical leadership.

West's insights, backed by real-world examples like the Boeing 737 Max, Google and Wells Fargo scandals, inspired attendees to champion accountability and foster cultures of integrity within their organizations. Participants left the session energized with practical tools to confront ethical challenges head-on.

Missed it? You can catch the full recording here: https://www.youtube.com/watch?v=LSeMzGmzVmw