Global statistics prove that observed misconduct in organizations of all types — corporate, government, and non-profit — is on the rise. In this challenging environment, PR practitioners play a crucial role in upholding communication ethics and resisting the pressures of disinformation and corporate gaslighting from leadership cultures that lack ethical accountability.

To address these pressing issues and in honor of the #PRethics Month, the WCFA is hosting a special masterclass on:
- September 10, 2024, 2:00 p.m. CET (local time)
- Zoom link: https://zoom.us/j/6252668357
- Register for free here!

The masterclass titled "Building a ‘Speak Up’ Culture in PR" will be led by Mary Beth West, APR, FPRCA, a leading advocate for PR ethics and the founder of The #PRethics Community on LinkedIn.

Mary Beth will bring her extensive experience and passion for ethics in PR, ensuring that attendees will leave with actionable strategies to implement within their own organizations. Attendees will learn how to encourage transparency, accountability, and integrity, essential qualities for any successful PR team.

Key Topics to Be Covered:

• Understanding Misconduct Trends: Explore the rise in unethical practices across various sectors and how they impact PR.
• Maintaining Communication Ethics: Get practical tips on resisting disinformation and corporate pressures while staying true to ethical principles.
• Supporting Ethical Leadership: Learn how PR can help leaders uphold high ethical standards.
• Case Studies: Gain insights from real-world scandals, such as the Boeing 737 Max Crashes and the Wells Fargo Fake Accounts Scandal.
  
  

Mary Beth West is a strategic communications expert with a 30-year career, half of which was spent running her own award-winning PR consultancy. She helps organizations build trust with key stakeholders and is known for her advocacy in communications ethics and leadership inclusion. She serves on the board of the International Communications Consultancy Organisation (ICCO) and was honored with the 2023 PRO PR GLOBE Award. Her insights have been featured in top publications like The Wall Street Journal and Harvard Business Review. Mary Beth co-founded the “Ms. InterPReted” PR Podcast and is a Fellow of the PRCA, where she serves on the Global Advisory Council. She is also the signature donor to the Ethics & Compliance Initiative’s ESG-focused Business Integrity Library.