The thought leader in the realm of global media intelligence Raina Lazarova will lead the next PR Masterclass, hosted by the World Communications Forum Association. Raina is currently serving as the Co-Founder & COO of Ruepoint and a Board Member of the international Association of Measurement and Evaluation of Communication (AMEC).

She will give her 15-years expertise on the theme "Mastering Value Metrics For Lasting Brand Success", promising to elevate your PR game and embrace the power of data-driven strategies.

The Masterclass will take place on November 7, Tuesday at 2 p.m. Central European Time.
Everyone can join it for free on Zoom: https://zoom.us/j/6252668357

During the course the attendees can learn how to:
- make an impact on your target audience
- contribute to your business growth
- set the right objectives and accurately track your PR strategy performance
- understand the worth of your PR activities
- differentiate vanity and value metrics for driving long-term success

Raina Lazarova is the Co-Founder and COO of Ruepoint – a global media intelligence provider, helping PR & Communications professionals demonstrate the value of their work through data-driven media insights, and an outcome-based approach to media measurement and evaluation. With over 15 years of experience in the media intelligence space, Raina has been recognised as a respected professional and thought leader, focusing on promoting value-based media measurement in communication and highlighting the importance of humanity, compassion and attention to customer experience in B2B. Raina is frequently invited as speaker at conferences, webinars and masterclasses.