Optional Special Session:
WCFA's Global Touch - at the PR Museum in New York!
In cooperation with the PR Museum and Baruch College!

A session dedicated to the global history of the public relations industry, held in partnership with the PR Museum in New York, on August 10, 2017.
Shelley Spector, Director of the PR Museum, will share a few details about the development of the American PR industry and her own first steps as a PR professional in her homeland, the USA.
Following: disscussion between WCFA experts from different countries on the key features of the formation and development of the PR market in their local state or region.

Agenda: here
Registration: here