WCFA is hosting its next PR Masterclass led by Mr. Maxim Behar, global leading PR expert, CEO of M3 Communications Group, Inc., WCFA President and ICCO International Growth Chair. He will give his expertise on the topic: "Being The Star of Growth. The secrets of effective PR and tactics for developing your business in the industry."

The Masterclass will take place on January 19, Thursday at 2 p.m. Central European Time.
Everyone can join it for free on Zoom: https://zoom.us/j/6252668357

During the course Maxim Behar will highlight what are the most effective tools for establishing impactful PR campaigns, social media content strategies, successful tactics to manage a business and how to gain leadership skills to level-up in your field.

Maxim Behar is a globally renowned PR expert, entrepreneur, journalist, diplomat, and Harvard Kennedy School graduate. He is the founder and CEO of the Bulgarian leading PR company M3 Communication Group, Inc., partner of the world's largest PR corporation Hill+Knowlton Strategies. Maxim is a former ICCO President, currently serving as ICCO International Growth Chair. He was appointed as International Fellow of PRCA, President of the World Communications Forum Association in Davos, Switzerland, and Advisory Board Member of one of the most influential European universities ENGAGE.EU. He has been inducted into the Global PR Hall of Fame in London and awarded many titles, among them Best PR Professional in Europe for 2020 and 2022 by PR Week, Global CEO of the Year by The International Stevie Awards, and Communicator of the Decade by the Indian Association of Business Communications. His book The Global PR Revolution was ranked among the Top 100 Best PR Books of All Time by Book Authority and also made a bestselling record among new PR books on Amazon. Bulgarian born he considers himself a global citizen.