Davos Digital PR Awards

WHATCH THE AWARDING CEREMONY HERE

The world has changed, and Public Relations business changed even more and at a faster pace. Fostered by this pandemic, now almost all strategic business communications have shifted to digital and to social media, and this is the reason World Communications Forum Association is launching the Davos Digital PR Awards. Our professional intention is to promote the best digital worldwide project, to allocate the best practices, and to experts to tell the whole world about them. The experts members of the International Jury have proven records in the communication and digital business area, recognised expertise and do guarantee that their opinions and judgements will be fully professional and impartial. We do invite you to take part now in the Davos Digital PR Awards, and we really believe that your projects and efforts will receive the necessary attention and recognition. We wish you the best of luck and hope to see your applications very soon!

Rui Martins

Jury Chair,
Davos Digital PR Awards

Maxim Behar

President,
World Communications Forum Association

WHY ENTER

Modern business is highly competitive. Public communicators are everywhere, from one-person shops and boutique agencies to in-house teams and global agencies.Companies and individuals want a benchmark to see whether their projects and achievements are really competitive.

There are many reasons to participate in the Davos Digital PR Awards.
Some of the most important are:

1. Recognition of your creative efforts to achieve the best impact on businesses and organizations. Your participation and – of course –the winning will be appreciated by clients and employers and will increase your profile enormously.

2. Your work will be judged by a highly professional international jury with representatives from all over the world, with different experience and different cultures, so your work will be benchmarked and rewarded on a global scale.

3. In these difficult times when we rarely meet in person, it will be an enormous boost of the teamwork in your companies. It will unite your colleagues and give them an excellent opportunity to show what they achieved through the unpredictable and unusual 2020.

Welcome to the inaugural Davos Digital PR Awards and best of luck with your scores and may the best entries win!

Award categories

The Davos Digital PR Awards recognize exceptional professional work by public relations and communications professionals from around the world. They are open to agencies, in-house teams and individuals from any sector to help celebrate and showcase professional excellence during a challenging year.

Best Digital PR Company

This award recognises a company or agency that excelled in engaging and outreaching internal and/or external audiences, through their digital campaigns on shared vision, commitment to the brand USP up to sustainability and USG/CSR desired community involvement.

Best Digital PR Project

This award recognises the most memorable campaigns or savvy ideas elegantly executed that are shifting consumers, and other key audiences perspectives, regarding the Brand´s purpose and impact in the region or even globally.

Digital PR Guru of 2021

This award recognises those expert, creative, trendy personalities and influencers that have inspired people to follow and engage with their unique stories, fostering a community e-walking the talk towards a brighter future.

Judging Criteria

*Scale from 1 to 10

HOW TO WRITE A GOOD AWARD WINNING ENTRY

Winning awards is a great way to keep your team, clients and employers happy and proud. It demonstrates that your peers recognize you are delivering great results with business impact.
For agencies it is a great tool to attract new clients and keep your brand well recognized and respected. For in-house teams it provides recognition and benchmarks you against best practice.

Winning awards isn’t just about doing excellent work, it’s also about producing a well presented and logical entry.

These are some of our tips on how to make your entry a possible winner of the Davos Digital PR Awards.
Good luck to all the applicants!

Carefully read the criteria for applying. Meet the deadlines and stick to the rules. Start to prepare you entry early as it takes time to craft the perfect entry. Make sure you get your employer’s or client’s approval or agreement if needed.
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Present the right projects, persons and campaigns. Focus on the objectives and the results. You should also emphasize creativity, innovation, and problem solving. Explain your teamwork and ensure you credit everyone who contributed. You must convince not only the jury, but first of all yourself and then also you team, colleagues, clients and even friends that your entry really deserves a win.
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Select the best person to write the entry. If you think you are the one, then do it. But think very carefully on that issue as writing and presenting is of great importance to your possible win.
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Tell the judges your great story in a great way. Short, clear and convincing. Watch spelling and grammar. Avoid exclamation marks! Avoid marketing jargon and hyperbole. Proof, proof and proof again for typos.
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Keep the story clear and logically structured. Start with the objectives, research, ideas, innovation, implementation and then stress on the results.
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Judges have dozens of entries to review for each category. Make sure yours really spells out why your project must win. Don’t expect the judges to read between the lines. Don’t be modest, do be truthful.
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Results, results, results. Include as much evaluation data and evidence of the impact of the campaign on the client business or organization as possible, from an increase in sales to higher levels of engagement with audiences. Don’t just report on inputs and outputs, but focus on outtakes, outcomes and above all impact. Entries using advertising equivalents (AVEs) will be eliminated.
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Be absolutely clear about the measurement policy you implement and convince the jury that it was the right and most objective one.
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Remember the simple truth: clear objectives, matched to proven results, plus great storytelling, equals your best chance of winning.

JUDGES

Rui Martins

Jury Chair

National Campaigns Coordinator for Portugal at the European Commission, Communication Director, Regional Coordinator for The European Association of Communication Directors (EACD), WCFA Member, Corporate Communication and Public Affairs specialist.

Portugal