PR Consultancy of the Year

This award recognizes a public relations consultancy for its achievements, performance, values, and excellent work over the last year. It is not dependent on size but celebrates excellence in clients, employees, and society.

Marketing Agency of the Year

This award recognizes a marketing agency for its achievements, performance, values, and excellent work over the last year. It is not dependent on size but celebrates excellence in clients, employees, and society.

Digital Agency of the Year

This award recognizes a digital agency for its achievements, performance, values, and excellent work over the last year. It is not dependent on size but celebrates excellence in clients, employees, and society.

In-house Team of the Year

This award recognizes any in-house private, not-for-profit, or public sector public relations and communications team, demonstrating effective communications and use of resources, and general contribution to the organization’s objectives.

Best College/University Communications Program

This award recognizes top-performing institutions that excel in providing exceptional communications education, equipping students with the skills and knowledge needed for successful careers in Public Relations and Communications!

Outstanding Freelancer of the Year

This award recognizes and celebrates the innovation and excellence of the best and brightest freelancers in the field of Public Relations and communications around the world. The category is for professionals who are not committed to a particular employer and organization.

PR Rising Star

*For practitioners under the age of 30 on March 31, 2023
This award recognizes the achievements and performance of young professionals who are contributing to the success of their organization and showing potential for future leadership.

PR Silver Star

*For practitioners over the age of 50 March 31, 2023
This award recognizes those who have made and continue to make significant contributions to public relations and communications practice. It celebrates those who share their knowledge and experience to help spread and develop best practices throughout the profession.

Best Leader in Public Relations and Communications

This award recognizes a global leader in public relations. It is open to leaders of PR, communications, and public affairs consultancies and leaders of in-house communications teams.

Best Crisis Communications Leader

This award recognizes a Professional who demonstrated extraordinary success in leading a team during an economic, social, and/or reputational crisis.

Best Student in Public Relations or Communications

This award recognizes the best public relations or communications student studying for a full-time academic qualification. It celebrates excellence in not only academic achievement but also voluntary activity and an active digital and social media presence within PR and communication.

Tech PR Pioneer

This award recognizes modern approaches and demonstrates the pioneering use of new technologies to support marketing and communications efforts.

Best Public Relations Campaign

This award recognizes outstanding achievement in developing and implementing a public relations campaign. Tasks, developments, strategies, ideas, implementation, and results will be important to be mentioned as the main points of the overall application.

Best Marketing Communications Campaign

This award recognizes an outstanding marketing communications campaign that clearly demonstrates an integrated approach with integrated paid, earned, shared, or owned (PESO) media elements. Tasks, developments, strategies, ideas, implementation, and results will be important to be mentioned as the main points of the overall application.

Best Digital or Social Media Campaign

This award recognizes the effective use of digital and social media for public relations and communications. All social media might be included, innovative messages, integrations, storytelling, influencers’ activities must be described in detail.

Global Communication Campaign

This award is presented to a campaign led from one country but implemented in 10 or more markets around the world.

Inclusive Marketing Campaign

This award recognizes campaigns that make a conscious effort to include diverse audiences, including multicultural, LGBTQ+, and differently-abled consumers.

Engage for Change Campaign

A campaign designed to improve public health or drive awareness of an issue with important societal implications.

Best Internal Communications Campaign

This award recognizes campaigns that best exemplify excellence in internal communications that supported the organization in creating a great employee experience. The campaign should demonstrate clear objectives, a creative-strategic approach, and well-defined results.

Best Small-Budget Campaign

This award gives those working with tighter budgets the chance to shine with their outstanding achievements. It honors the best campaign with a maximum budget of 10,000 Euro per year.

Best Influencer Marketing Campaign

This award recognizes campaigns that were executed across multiple platforms which successfully increased brand awareness and/or engagement, by working with big-name celebrities and/or micro-influencers to social media networks.

Best Content Marketing Campaign

This award recognizes award-worthy content that clicks with bloggers, brand ambassadors, influencers and inspires them to spread it by word-of-mouth.

Best use of brand

This award is for the best use of the brand. This could include any, or all, aspects of branding including naming, visual, audio, and experiential. It can be for the development or launch of new branding or for redevelopment and relaunch.

Best Corporate Affairs

This award recognizes effective corporate affairs to support reputation, public affairs, or financial relations.

Best CSR or ESG

This award recognizes successful public relations to deliver or support purpose-led business with a clean environment, social and governance (ESG), and corporate social responsibility (CSR) emphasis.

Special Event

This award recognizes events that support or raise awareness about special causes and/or demonstrate innovative organizational tactics. Live, virtual, and hybrid events may be nominated.

Excellence in Communications Response to Russia’s Invasion

This award recognizes a communications strategy utilizing cross-channel methods to share important updates and opportunities related to the Russia’s invasion across the business and society.

Data-Driven Communications Campaign

This category recognizes an outstanding campaign with a clear strategic approach based on collecting, analyzing and interpreting data to deliver effective communications adapted to the needs of the target group.

Metaverse & VR Project

This award recognizes projects that take digital communication to a new level and thus foster metaverse engagement between the customer and the brand.

Employer Branding Campaign

This award recognizes campaigns that succeed to attract and retain talents and embodies the organization’s employee experience leading to a higher rate of retention.

B2B Communications Campaign

This award recognizes clear results in achieving strategic business-to-business goals, promoting products and services offered specifically to businesses (as opposed to consumer goods).

TikTok Campaign

This award recognizes an outstanding campaign on TikTok resulting in greater number of followers, likes, comments, engagement rate that improved brand's identity and sales.

Instagram Campaign

This award recognizes an outstanding campaign on Instagram resulting in greater number of followers, likes, comments, engagement rate that improved brand's identity and sales.

Facebook Campaign

This award recognizes an outstanding campaign on Facebook resulting in greater number of followers, likes, comments, engagement rate that improved brand's identity and sales.

LinkedIn Campaign

This award recognizes an outstanding campaign on LinkedIn resulting in greater number of followers, likes, comments, engagement rate that improved brand's identity and sales.

Best Lifestyle Campaign

This award recognizes an outstanding campaign focused on fashion, beauty, or general lifestyle topics.

Health & Wellness Campaign

This award recognizes an outstanding campaign focused on promoting personal health and well-being.

Email Marketing

This award recognizes outstanding results on strategic promotions done via email.

Best use of SEO

This award recognizes successful campaigns extended beyond traditional media coverage using SEO to promote its message and achieve results.

Best use of Google Ads

This award recognizes successful campaigns extended beyond traditional media coverage using Google Ads to promote its message and achieve results.

Viral Post of the Year

This award recognizes an online publication that is circulated rapidly and widely on the internet, resulting in improved sales and brand identity.

Communications in the Age of Crypto

This award recognizes outstanding campaigns that succeed in enhancing the company’s brand and its new approach in the world of cryptocurrencies.