Davos Communications Awards

WATCH THE AWARDING CEREMONY HERE

ANNOUNCEMENT OF WINNERS
MONDAY, JUNE 28, 2021
2 PM CET

Organized by the World Communications Forum Association

On behalf of the World Communications Forum Association, we invite you to enter the inaugural Davos Communications Awards. We are honoured to have assembled an international jury of some of the world’s foremost public relations and communications professionals. They bring a truly global perspective to ensure the awards genuinely represent the diversity of the public relations and communications profession. We look forward to seeing your entries and celebrating the contribution we all make to improving our environment, economy and society.

Stuart Bruce

Jury Chair, Davos Communications Awards

Maxim Behar

President,
World Communications Forum Association

Why Enter

Modern business is highly competitive. Public communicators are everywhere, from one-person shops and boutique agencies to in-house teams and global agencies.Companies and individuals want a benchmark to see whether their projects and achievements are really competitive.

There are many reasons to participate in the Davos Communications Awards. Some of the most important are:
First - recognition of your creative efforts to achieve the best impact on businesses and organizations. Your participation and – of course –the winning will be appreciated by clients and employers and will increase your profile enormously.
Second – your work will be judged by a highly professional international jury with representatives from all over the world, with different experience and different cultures, so your work will be benchmarked and rewarded on a global scale.
Third - in these difficult times when we rarely meet in person, it will be an enormous boost of the teamwork in your companies. It will unite your colleagues and give them an excellent opportunity to show what they achieved thought the unpredictable and unusual 2020.

Welcome to the inaugural Davos Communications Awards and best of luck with your scores and may the best entries win!

Award categories

The Davos Communication Awards recognize exceptional professional work by public relations and communications professionals from around the world. They are open to agencies, in-house teams and individuals from any sector to help celebrate and showcase professional excellence during a challenging year.

Campaigns Awards

These awards recognize the best public relations and communications campaigns in any sector, anywhere in the world.

Strategies and Programmes Awards

These awards recognize that much of the best public relations and communications work isn’t for one-off campaigns, but for long-term implementation of successful strategies and programmes.

Organizations and Individuals Awards

Marketing Agency of the Year

This award recognizes a marketing agency for its achievements, performance, values and excellent work over the last year. It is not dependent on size but celebrates excellence in clients, employees and society.

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PR Consultancy of the Year

This award recognizes a public relations consultancy for its achievements, performance, values and excellent work over the last year. It is not dependent on size but celebrates excellence in clients, employees and society.

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Digital Agency of the Year

This award recognizes a digital agency for its achievements, performance, values and excellent work over the last year. It is not dependent on size but celebrates excellence in clients, employees and society.

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Rising Star – for practitioners under the age of 30

*For practitioners under the age of 30 on March 30, 2021
This award recognizes the achievements and performance of young professionals who are making a contribution to the success of their organization and showing potential for future leadership.

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Silver Star – for practitioners over the age of 50

*For practitioners over the age of 50 on March 30, 2021
This award recognizes those who have made and continue to make significant contributions to public relations and communications practice. It celebrates those who share their knowledge and experience to help spread and develop best practice throughout the profession.

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Best Leader in Public Relations and Communications

This award recognizes a global leader in public relations. It is open to leaders of PR, communications and public affairs consultancies and leaders of in-house communications teams.

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Annual Davos Award for Global Communications Overall Achievement

This honorary award is for an individual or organization who has made a significant contribution to society or the economy through the use of outstanding communications.

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Best Public Relations or Communications Student

This award recognizes the best public relations or communications student studying for a full-time academic qualification. It celebrates excellence in not only academic achievement but also voluntary activity and an active digital and social media presence within PR and communication.

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JUDGING CRITERIA

*Scale from 1 to 10

HOW TO WRITE A GOOD AWARD WINNING ENTRY

Winning awards is a great way to keep your team, clients and employers happy and proud. It demonstrates that your peers recognize you are delivering great results with business impact.

For agencies it is a great tool to attract new clients and keep your brand well recognized and respected. For in-house teams it provides recognition and benchmarks you against best practice.

Winning awards isn’t just about doing excellent work, it’s also about producing a well presented and logical entry.

These are some of our tips on how to make your entry a possible winner of the Davos Communications Awards.

Good luck to all the applicants!

Carefully read the criteria for applying. Meet the deadlines and stick to the rules. Start to prepare you entry early as it takes time to craft the perfect entry. Make sure you get your employer’s or client’s approval or agreement if needed.

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Present the right projects, persons and campaigns. Focus on the objectives and the results. You should also emphasize creativity, innovation, and problem solving. Explain your teamwork and ensure you credit everyone who contributed. You must convince not only the jury, but first of all yourself and then also you team, colleagues, clients and even friends that your entry really deserves a win.

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Select the best person to write the entry. If you think you are the one, then do it. But think very carefully on that issue as writing and presenting is of great importance to your possible win.

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Tell the judges your great story in a great way. Short, clear and convincing. Watch spelling and grammar. Avoid exclamation marks! Avoid marketing jargon and hyperbole. Proof, proof and proof again for typos.

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Keep the story clear and logically structured. Start with the objectives, research, ideas, innovation, implementation and then stress on the results.

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Judges have dozens of entries to review for each category. Make sure yours really spells out why your project must win. Don’t expect the judges to read between the lines. Don’t be modest, do be truthful.

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Results, results, results. Include as much evaluation data and evidence of the impact of the campaign on the client business or organization as possible, from an increase in sales to higher levels of engagement with audiences. Don’t just report on inputs and outputs, but focus on outtakes, outcomes and above all impact. Entries using advertising equivalents (AVEs) will be eliminated.

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Be absolutely clear about the measurement policy you implement and convince the jury that it was the right and most objective one.

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Remember the simple truth: clear objectives, matched to proven results, plus great storytelling, equals your best chance of winning.